I was interested to find out that the company that makes Peeps, Just Born, has been privately held since its inception as a Brooklyn storefront 90 years ago. The store was named after the owner, Sam Born. As the candy business grew, it moved to Bethehem, PA and acquired the Peeps brand. I always thought that the Peeps/Just Born connection was a carefully plotted marketing ploy and I was amused to see that it was, instead, a happy coincidence.
When Peeps were first made, they were hand-squeezed out of pastry bags by dozens of women. Can you imagine? The business was automated in the 50's and can now pump out millions of Peeps a day. A day!
They also manufacture Hot Tamales, Mike & Ike's and Peanut Chews but they aren't cute so I don't care about them. In recent years, the family brought in a hip marketing team to expand their Peep brand line and consequently their market share.
Chocolate mousse flavored Peeps
To capture the Valentine market. Well played, Just Born.
Rockin' the Peeps hat
So to celebrate the Peeps anniversary, I stopped at the drugstore on the way home to buy some. I always find it hard to keep newly discovered knowledge to myself, so when I got to the register, I announced to the cashier that it was the Peeps anniversary. She humored me and sounded excited so as I was swiping my credit card, I turned and smiled at the man behind me who was glaring at me and my excitement over Peeps.
Never one to miss an opportunity, I picked up a package, held it up toward him and said, "Peep! Peep!"
He had a look on his face like, If I had a knife right now, I would slit your throat.
I think someone needs a Peep. "Peep! Peep!"