C Cleveland

Saturday, May 18, 2013

In 1866, Henry Sherwin and Edward Williams founded Sherwin-Williams, the largest producer of paint and coatings in the US. Their headquarters have remained in downtown Cleveland since 1930 and they have a strong commitment to the city and the people of Cleveland.

When LeBron James made his now infamous decision to leave the Cleveland Cavaliers to play for the Miami Heat, the last thing Clevelanders wanted was to drive downtown and see his image splattered across the side of a building, a memory of happier times.

Sherwin-Williams stepped in and created a 10 story high, black and white banner of the Cleveland skyline with the words.

Our home since 1866. Our pride forever.

 Take THAT, traitor LeBron.

This Spring, Sherwin-Williams created a new banner that they felt was more reflective of the vitality of Cleveland. According to CEO, Chris Connor, "We wanted to demonstrate a feeling of pride and commitment to the city of Cleveland while taking a more colorful approach, especially since our company is a global leader in color. We want to salute the world class companies, natural resources, sports teams, healthcare and cultural institutions that make Cleveland a truly special place for our citizen and visitors alike."
Bravo, Mr. Connor!
Sherwin-Williams commissioned local artist, George Vlosich III, to design the banner. Mr. Vlosich is internationally know for his artwork created on an Etch-a-Sketch. Yes, I said Etch-a-Sketch! I'm lucky if I can draw a straight line.

Here are some cool facts about the Sherwin-Williams banner:
  • The banner is mixed media – a combination of illustration, paint, ink and digital.
  • Due to the detailed nature of the piece, the illustration took over 150 hours to create.
  • One of the largest Vinyl Mesh wall banners in the U.S.
  • The banner consists of 14 printed panels, each 16’ wide before finishing.
  • There is a total of 23,320 square feet of printed vinyl mesh material, which is over ½ acre (43,560 square feet) and about half the size of a regulation football field end zone to end zone (football field is 48,000 square feet).
  • 7 gallons of ink were used to print the banner.
  • Print time was 56 hours.
  • 259 grommets are sewn into the banner
  • The banner weighs approximately 1800 lbs.
  • There are 2,074 feet of welding to join the 14 sections together.
  • 322 ratchet straps hold the banner to the building.
  • Over 1300 feet of cable attach to the side of the building to support the banner.
  • 5830 average size adults could stand on the banner, shoulder to shoulder, assuming each person is approximately 4 square feet across.

Be sure to check it out the next time you're in town!


  1. Both fun and interesting facts about Cleveland, Chrissy!

    That banner is freakin' AWESOME! And so is the colorful mural!

    And being a lover of the Etch-a-Sketch, that was so interesting to read.

    The more I see and hear about your wonderful city, the more I want to visit.

    One of these days I'm going to have to take a trip and visit you!

    Hope you're having a FAB weekend!


  2. "I Shoulda Been a Stripper" has been included in the A Sunday Drive for this week. Be assured that I hope this helps to point even more new visitors in your direction.


  3. Pretty awesome. Where are you on the mural?

    Aint you a Cleveland Institution by now?

    And before you spout off, NO, I didn't say IN.

  4. @Ron,
    Isn't it cool? You really need to see it in person to realize how ginormous it is.

    I can't even imagine how he does those pictures on a freakin' etch-a-sketch! Interesting career path, to say the least.

    You really should come. We would have a blast!

    This is WAY cool! Thank you so much for including me. Have a great Sunday!

    @Simply Suthern,
    Ha ha! Actually, you may not be able to tell from the photo, they started designing this a few months ago. I'm on top of the Terminal Tower (the tall building on the left) preparing to jump.


C'mon, you know you want to say it..

Blogger Template created by Just Blog It