When LeBron James made his now infamous decision to leave the Cleveland Cavaliers to play for the Miami Heat, the last thing Clevelanders wanted was to drive downtown and see his image splattered across the side of a building, a memory of happier times.
Sherwin-Williams stepped in and created a 10 story high, black and white banner of the Cleveland skyline with the words.
Our home since 1866. Our pride forever.
This Spring, Sherwin-Williams created a new banner that they felt was more reflective of the vitality of Cleveland. According to CEO, Chris Connor, "We wanted to demonstrate a feeling of pride and commitment to the city of Cleveland while taking a more colorful approach, especially since our company is a global leader in color. We want to salute the world class companies, natural resources, sports teams, healthcare and cultural institutions that make Cleveland a truly special place for our citizen and visitors alike."
Bravo, Mr. Connor!
Here are some cool facts about the Sherwin-Williams banner:
- The banner is mixed media – a combination of illustration, paint, ink and digital.
- Due to the detailed nature of the piece, the illustration took over 150 hours to create.
- One of the largest Vinyl Mesh wall banners in the U.S.
- The banner consists of 14 printed panels, each 16’ wide before finishing.
- There is a total of 23,320 square feet of printed vinyl mesh material, which is over ½ acre (43,560 square feet) and about half the size of a regulation football field end zone to end zone (football field is 48,000 square feet).
- 7 gallons of ink were used to print the banner.
- Print time was 56 hours.
- 259 grommets are sewn into the banner
- The banner weighs approximately 1800 lbs.
- There are 2,074 feet of welding to join the 14 sections together.
- 322 ratchet straps hold the banner to the building.
- Over 1300 feet of cable attach to the side of the building to support the banner.
- 5830 average size adults could stand on the banner, shoulder to shoulder, assuming each person is approximately 4 square feet across.
Be sure to check it out the next time you're in town!